for Berlin-Chemie

Update: 24.10.2022

Last week: 41 week 2022 (10.10.2022 - 16.10.2022)

Last full month: September 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 147 280 -13.4% 3.8% -0.2 31 585 542 -10.7% 3.9% -0.1 -9.8%
MoM 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
YTD 8 046 972 -13.3% 5.4% -0.9 1 600 815 412 2.0% 5.2% -0.5 1.2%
MAT 12 034 484 5.1% 5.7% 0.2 2 322 321 856 21.6% 5.4% 0.4 1.7%
DEXALGIN
WoW 20 919 -4.2% 0.4% 0 10 345 785 -2.8% 1.4% 0 -3.3%
MoM 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
YTD 1 390 133 5.2% 0.7% 0 590 034 072 17.4% 1.8% 0.1 2.3%
MAT 1 907 611 8.5% 0.7% 0.1 788 572 857 18.9% 2.0% 0.1 0.8%
ESPUMISAN (ADULTS)
WoW 52 816 -7.6% 41.5% -1.4 27 705 391 -7.6% 47.5% -1.5 -4.4%
MoM 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
YTD 3 683 903 -9.1% 55.6% -10.8 1 873 639 831 1.7% 61.1% -9.4 8.6%
MAT 4 911 370 -3.9% 57.5% -8.5 2 455 785 050 7.5% 63.0% -7.2 10.3%
ESPUMISAN BABY
WoW 22 582 -7.9% 31.9% -1.7 14 718 331 -8.5% 45.3% -1.7 -3.1%
MoM 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
YTD 1 173 212 -10.9% 38.1% -3.7 732 422 799 -4.5% 51.3% -5.3 -2.3%
MAT 1 519 318 -11.6% 38.4% -3.3 937 131 043 -4.3% 51.9% -4.1 -4.0%
FASTUM
WoW 14 288 -3.8% 0.8% 0 8 112 276 -3.6% 2.1% 0 -1.9%
MoM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
YTD 869 299 -21.6% 1.1% -0.3 449 035 856 -11.8% 2.5% -0.6 1.4%
MAT 1 145 924 -20.6% 1.2% -0.3 579 911 975 -11.5% 2.6% -0.6 0.7%
IODOMARIN
WoW 79 039 -11.3% 23.3% -2 14 575 615 -11.1% 9.8% -1.3 -3.8%
MoM 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
YTD 2 538 538 7.4% 20.0% 0.1 500 552 686 12.7% 9.0% 0 6.8%
MAT 3 341 870 22.9% 20.7% 2.5 648 662 917 24.7% 9.3% 1 7.7%
LIOTON
WoW 15 886 -1.0% 1.7% 0 17 744 279 2.4% 3.9% 0.2 -0.3%
MoM 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
YTD 1 079 059 -22.4% 2.3% -0.5 1 106 842 149 -2.7% 4.7% -0.9 -6.4%
MAT 1 379 908 -19.3% 2.4% -0.4 1 371 626 224 -0.5% 4.8% -0.7 -6.4%
MEZYM
WoW 206 500 -5.1% 18.9% 0 31 113 540 -8.7% 13.4% -0.5 -5.1%
MoM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
YTD 14 911 050 -3.0% 27.0% -1 2 281 210 390 6.1% 19.3% -1.6 0.5%
MAT 20 290 571 3.6% 28.3% 0.4 3 040 038 636 11.2% 20.4% -0.6 2.1%
MIG 400
WoW 133 697 -4.8% 2.8% 0 16 201 468 -4.3% 2.2% 0 -3.3%
MoM 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
YTD 6 911 555 -11.0% 3.4% -0.5 813 671 879 -7.0% 2.5% -0.5 2.3%
MAT 9 032 634 -6.0% 3.4% -0.2 1 055 606 314 -2.0% 2.6% -0.3 0.8%
PROSTAMOL
WoW 23 614 -18.0% 15.6% -2.1 32 136 826 -19.5% 16.4% -2.4 -7.0%
MoM 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
YTD 1 294 187 -23.0% 19.3% -5.8 1 814 143 989 -14.0% 20.6% -6.8 0.1%
MAT 1 752 451 -18.4% 20.1% -4.5 2 405 479 208 -10.2% 21.5% -5.5 -0.1%
RESPERO MYRTOL
WoW 21 872 -23.1% 7.5% -1.8 10 669 497 -23.5% 7.8% -1.8 -4.1%
MoM 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%
YTD 989 396 125.6% 8.8% 4.8 463 861 288 124.3% 8.7% 4.3 3.6%
MAT 1 297 579 120.6% 8.6% 4.5 601 931 184 115.5% 8.5% 3.9 5.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 046 972 -13.3% 5.4% -0.9 1 600 815 412 2.0% 5.2% -0.5 1.2%
DEXALGIN 1 390 133 5.2% 0.7% 0 590 034 072 17.4% 1.8% 0.1 2.3%
ESPUMISAN (ADULTS) 3 683 903 -9.1% 55.6% -10.8 1 873 639 831 1.7% 61.1% -9.4 8.6%
ESPUMISAN BABY 1 173 212 -10.9% 38.1% -3.7 732 422 799 -4.5% 51.3% -5.3 -2.3%
FASTUM 869 299 -21.6% 1.1% -0.3 449 035 856 -11.8% 2.5% -0.6 1.4%
IODOMARIN 2 538 538 7.4% 20.0% 0.1 500 552 686 12.7% 9.0% 0 6.8%
LIOTON 1 079 059 -22.4% 2.3% -0.5 1 106 842 149 -2.7% 4.7% -0.9 -6.4%
MEZYM 14 911 050 -3.0% 27.0% -1 2 281 210 390 6.1% 19.3% -1.6 0.5%
MIG 400 6 911 555 -11.0% 3.4% -0.5 813 671 879 -7.0% 2.5% -0.5 2.3%
PROSTAMOL 1 294 187 -23.0% 19.3% -5.8 1 814 143 989 -14.0% 20.6% -6.8 0.1%
RESPERO MYRTOL 989 396 125.6% 8.8% 4.8 463 861 288 124.3% 8.7% 4.3 3.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 12 034 484 5.1% 5.7% 0.2 2 322 321 856 21.6% 5.4% 0.4 1.7%
DEXALGIN 1 907 611 8.5% 0.7% 0.1 788 572 857 18.9% 2.0% 0.1 0.8%
ESPUMISAN (ADULTS) 4 911 370 -3.9% 57.5% -8.5 2 455 785 050 7.5% 63.0% -7.2 10.3%
ESPUMISAN BABY 1 519 318 -11.6% 38.4% -3.3 937 131 043 -4.3% 51.9% -4.1 -4.0%
FASTUM 1 145 924 -20.6% 1.2% -0.3 579 911 975 -11.5% 2.6% -0.6 0.7%
IODOMARIN 3 341 870 22.9% 20.7% 2.5 648 662 917 24.7% 9.3% 1 7.7%
LIOTON 1 379 908 -19.3% 2.4% -0.4 1 371 626 224 -0.5% 4.8% -0.7 -6.4%
MEZYM 20 290 571 3.6% 28.3% 0.4 3 040 038 636 11.2% 20.4% -0.6 2.1%
MIG 400 9 032 634 -6.0% 3.4% -0.2 1 055 606 314 -2.0% 2.6% -0.3 0.8%
PROSTAMOL 1 752 451 -18.4% 20.1% -4.5 2 405 479 208 -10.2% 21.5% -5.5 -0.1%
RESPERO MYRTOL 1 297 579 120.6% 8.6% 4.5 601 931 184 115.5% 8.5% 3.9 5.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 147 280 -13.4% 3.8% -0.2 31 585 542 -10.7% 3.9% -0.1 -9.8%
DEXALGIN 20 919 -4.2% 0.4% 0 10 345 785 -2.8% 1.4% 0 -3.3%
ESPUMISAN (ADULTS) 52 816 -7.6% 41.5% -1.4 27 705 391 -7.6% 47.5% -1.5 -4.4%
ESPUMISAN BABY 22 582 -7.9% 31.9% -1.7 14 718 331 -8.5% 45.3% -1.7 -3.1%
FASTUM 14 288 -3.8% 0.8% 0 8 112 276 -3.6% 2.1% 0 -1.9%
IODOMARIN 79 039 -11.3% 23.3% -2 14 575 615 -11.1% 9.8% -1.3 -3.8%
LIOTON 15 886 -1.0% 1.7% 0 17 744 279 2.4% 3.9% 0.2 -0.3%
MEZYM 206 500 -5.1% 18.9% 0 31 113 540 -8.7% 13.4% -0.5 -5.1%
MIG 400 133 697 -4.8% 2.8% 0 16 201 468 -4.3% 2.2% 0 -3.3%
PROSTAMOL 23 614 -18.0% 15.6% -2.1 32 136 826 -19.5% 16.4% -2.4 -7.0%
RESPERO MYRTOL 21 872 -23.1% 7.5% -1.8 10 669 497 -23.5% 7.8% -1.8 -4.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
DEXALGIN 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
ESPUMISAN (ADULTS) 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
ESPUMISAN BABY 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
FASTUM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
IODOMARIN 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
LIOTON 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
MEZYM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
MIG 400 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
PROSTAMOL 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
RESPERO MYRTOL 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs